All businesses, no matter how small or large they are, should focus on marketing themselves. Marketing helps a business build its brand awareness so as to grow through increased sales, and customer engagement. A thorough marketing plan helps map out various strategies that can be used to market your business through different channels, traditional and digital.
If you own or run a car wash, there are many quick and affordable ways to promote your car wash services online, like a pro, with the use of easy-to-use marketing tools and software, such as PosterMyWall.
Below we delve into some of the ways you can market your car wash business, without breaking the bank.
Social Media Marketing for Small Businesses
Over the last few years, social media has become increasingly popular as a source of entertainment, information, inspiration, and news, with over 3.6 billion active users. Due to this, it has also become an essential digital marketing tool, leveraging large audiences to help build a customer base through promotions.
Marketing your car wash business through social media is not only a cost-effective way to reach a large audience, but also a relatively quick and easy way to promote your services regularly. With the use of free customizable social media templates available online, you can design unique posts tailored to your business, in bulk, and schedule them to go out at regular intervals.
Pick the social media platform(s) that you want to spend your time and effort on by looking at what your target audience is using, i.e. Facebook, Instagram, Twitter, etc. You can use tools such as Hootsuite to analyze customer engagement, and help you make this decision.
Once you’ve shortlisted the platform(s) you’d like to go ahead with, and create business profiles complete with all relevant information the next step is to formulate a posting strategy.
Posting regularly helps you grow your following on the social media platforms you choose to promote one, and engage with your audience. Types of content you may wish to post can be:
- General posts sharing details of the business, the various services offered, and price-lists
- Special offers or discounts. These can be seasonal or one-off to get a boost in sales
- Live demos of one of your car wash services, so potential customers can see the service in action
- Create how-to guides, or tips and tricks, to help car owners take better care of their vehicles on your blog
- Question and answer sessions on your social media pages for vehicle owners
You can have a completely organic posting strategy, a paid one, or a mix of both. With the help of paid social media posts, you can get that added boost in reach, by targeting relevant audience groups, helping improve awareness among the right target market, and driving customers to your car wash.
Social media is not only great to use as a promotional tool, but also helps you provide customer service as more and more people look to approach businesses through social platforms.
Design eye-catching car stickers or decals
For car wash businesses it’s important to market yourself locally, as that is where most of your customers will come from. A great way to do this is through the use of decals and vehicle stickers, that stand out and have a high impact.
The design of your decal and stickers can be quite simple, so you can use online software to do it yourself, get it designed from a local print shop, or hire a freelance graphic designer. Make sure you’ve included the following information:
- Company information: this includes the company name, logo, and any tagline
- Contact information: different methods customers can use to reach you, a phone number, email address, website, or social platform handles
- Vibrant colors so it stands out and large fonts so the design is legible at a distance
After the design has been finalized and printed, install the decals to your vehicles, or add the stickers to your cars, vans, and those of customers. All that’s left to do then is to drive around so everyone can notice. Eye-catching designs will help increase public exposure, and build a strong brand presence in your locale.
Create stunning flyers to distribute
Distributing flyers is a great way to get the word out about your business, and a particularly effective advertising method as it allows you to meet people face-to-face, talk to them and answer any questions, and get direct feedback.
Some popular places to hand out flyers, particularly during rush hour to get maximum reach, are:
- Local shopping malls
- Grocery stores and supermarkets
- Direct to people’s door
- At automobile shops or mechanics
Digital flyers can also be just as effective. The flyer you design can be printed for distribution or used online to be sent to your current clients or prospective customers by sharing it on social media, or sending it out via email.
To make a stunning flyer, you can use a flyer maker and pick from pre-made car wash flyer templates, such as the one below, which can be edited easily in minutes with your business details and offers.
Send out beautiful promotional emails
An email marketing strategy is one of the best ways to get the word out about your business to all current and potential clients, without spending a ton of money. If you’re collecting data from customers who visit your car wash, be sure to get their email addresses. Alternatively, if you have a website you can use that to collect email addresses through an embedded form on your site.
You can also gather a list of emails for potential leads using different online platforms such as Data Axle, Experian, US Data Corporation, or others.
Once you’ve got your list together you can create simple emails to send out with general information, promotional ones offering discounts and coupons to drive sales, or just some beautifully designed ones to remind customers or potential customers about the services you provide.
Grab the attention of users with interesting subject lines, ensuring people open the email. Try to get the relevant information across in as few words as possible, as people generally tend to skim through their emails. Learn more about how you can craft the perfect email campaign, here.
The concept of single-handedly marketing your car wash business can be daunting initially, due to all the effort it takes and the costs involved, however, in reality it isn’t all that difficult. If you put together a comprehensive marketing plan, taking into account your budgetary constraints, and opting for low-cost strategies like the ones discussed above, you’re sure to be a pro at getting the word out about your business, build a good brand presence, and grow your business in no time.