68 percent of all online experiences start with a search engine. In addition, about 53 percent of all traffic comes from organic searches.
So, what does this mean for your HVAC company? It means that you must learn the ins and outs of SEO for HVAC contractors to grow your business.
What is SEO? SEO stands for search engine optimization.
It means that you use a combination of certain techniques to make your business more visible to search engines. For instance, search engines like Google include keywords in their search results when people use that specific term in their searches.
In this blog post, we will discuss where to start with SEO for HVAC contractors.
1. Create Local HVAC SEO Pages
SEO for HVAC contractors requires that you have a website. You should optimize your HVAC website to attract local customers.
Local SEO boosts your business because it allows potential customers to find you on the map in their area. To optimize your website, create pages specifically for the different areas where customers look for heating and cooling services.
For example, if you do HVAC installation work in Virginia Beach, create a page specifically for that area. On that page, create content that speaks to the people in that area.
2. Hire SEO Experts
Hiring an SEO company expert can be the best thing that you can do for your business. With SEO professionals, you get the benefit of their professional experience.
As an example, they know how to create content that will rank well in search results. Furthermore, they understand what online customers are looking for when searching through Google and other search engines.
Secondly, with HVAC SEO services, SEO professionals have access to tools that can tell them where traffic is coming from and what keywords are being used by potential clients. The more data they collect on how people search, the better positioned they are to create valuable content for your business.
Check out these SEO experts.
3. Mobile Web-Design
According to Google, smartphone searches have more than doubled since 2011. The average number of mobile searches is between 60 percent, depending on the geographic area.
The bottom line? If you want new HVAC customers, make it easy for them to find you. For SEO for HVAC contractors, that means having a mobile version of your website optimized for search engines.
4. Fast Page Loading Speed
About 70 percent of customers say that the loading speed of a website affects their purchase decision. In many instances, users will abandon a site if it takes longer than three seconds to load.
For SEO for HVAC contractors, fast page loading rates are important because they reflect how seriously you take customer experience. The faster your pages load, the more likely you will rank highly in search engine result pages.
How do you speed up page loading? Here are a few tips:
- Optimize images and videos in such a way that they load as fast as possible
- Reserve your domain name so that it never expires
- Minimize server plug-ins to keep things running smoothly
These are only a few of the many ways that you can make your site load faster. Do additional research to learn how other HVAC contractors are increasing their page loading speed
SEO for Contractors Made Easy
SEO for HVAC contractors is important because it increases traffic to your website. This influx of new customers can lead to more job opportunities for your business.
At the same time, you promote yourself as a serious professional who understands how online searches work. You are prepared and able to meet the needs of residents who need quality HVAC services. We hope that this article has been helpful and informative for you. For more informative posts, keep reading our posts.