With more than 1.4 million brokers and real estate agents in the United States, how do you get at the head of the pack? SMS marketing is a relatively new but powerful marketing tool. With the right SMS marketing software, you can generate and close more leads.
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Why SMS Marketing?
Realtor SMS marketing is a relatively new type of marketing tool that is quickly taking the real estate industry by storm. But, why SMS marketing? What makes it better than other forms of marketing, such as email marketing and print ads? That’s because email gets ignored and print ads get trashed even before they’ve been read. The same cannot be said for SMS as it has an astounding open-rate of 95% or higher. This means clients read almost every Text Message they receive. Take advantage of this fact and send your clients a simple value-added message with a clear call-to-action. Another advantage of SMS marketing is Its affordability. You can reach out to more people for a fraction of the cost you would have spent for print marketing campaigns and other forms of marketing.
Additionally, everyone wants to have things done instantly in this fast-paced, technology-driven age, and your clients are no different. When they ask for information about available properties, they want an instant response from you. SMS is the fastest and most effective way you can connect with your clients to send them the information they need. Your timely response may even close you the deal.
Can SMS Marketing be Automated?
Yes, it’s possible to automate your responses so you won’t have to wait for text messages on your phone 24/7. Pro Agent Solutions’ lead text capture feature addresses this concern. The buyer only needs to send a text message and the system will immediately respond with your real estate listings, along with the pricing, photos, and other details. The system will also save the buyer’s contact info for your future reference.
Build Your Network of Clientele
The right CRM software can help you gather more leads, which you can use later to close a sale. After-sales service is also very important, so it’s vital that you choose a software that allows you to stay connected with your client even after a sale. A happy and content client can get you more leads, after all.
The Bottom Line
Being stuck in the traditional way of marketing will leave you in the shadows of your more tech-savvy competitors. Why? Because the digital era is here to stay. You need to learn to adapt to new technology in order to thrive in this mobile-focused world. A properly utilized SMS marketing software can put you at the forefront of your industry. And by keeping up with the pace of technology, your clients will see you as a trustworthy thought leader. Pro Agent Solutions offers a CRM software that can help you easily connect and build a relationship with a potential client. It also gives you the ability to cultivate that relationship and convert it into a sale.