5 Factors for Buying Merchandising Strips in Retail

5 Factors for Buying Merchandising Strips in Retail
5 Factors for Buying Merchandising Strips in Retail

Impulse buying is on the rise. In 2021, according to a Slickdeals survey of 2000 people, Americans spent on average $276 per month, on last-minute, unplanned purchases. This amount shows an increase from the monthly average of 2020 of $183. Integrate merchandising strips into your retail displays to entice shoppers to make impulse purchases in your store. The following tips are ways to help you get more from your retail clip strips:

Table of Contents

1. Create Attractive Retails Displays

The design of your retail displays is important. You don’t want to have a display that consumers can easily overlook. Attractive displays should draw attention and get them interested in buying your products.

Use good visual design elements in all aspects of your retail display – packaging design, logo, and display images. Since consumers regularly encounter high-quality product advertisements online, they will expect nothing less from your retail displays. Therefore, your in-store visuals should be as attractive as online high-definition pictures.

Retail displays will show off every aspect of your product, including the packaging and logo design. Have someone check your product displays in stores to verify that the merchandising strips are in easy-to-see locations with good lighting. If the store does not have your display set up properly or is in a poor spot, discuss the issue with management to correct the problems.

2. Keep It Simple

When designing your retail displays and product packaging, don’t forget to keep the images simple. You must strike a careful balance between eye-catching designs and simplicity that does not overwhelm the senses.

You don’t need to enumerate every benefit of your product in the limited space of a merchandising strip display. For instance, instead of drawing a full circle, give the impression of one with a partial outline. The consumer’s mind will naturally fill in the rest. The same principle applies to creating marketing images for your product. For example, use an image of a leaf on your retail display if you want to show consumers that your product is an organic or natural food product. A lightbulb can indicate a healthy choice. Use these conceptual images and colors to deliver the message you want consumers to receive from your product.

Coloring shares a lot more information than you may realize. For example, purple often appears as a color in imaging for anti-aging products for its psychological connections to royalty and wisdom. Green connects products to environmental friendliness. Retailer Whole Foods relies on this facet of marketing with green to indicate its sales of healthy, environmentally friendly goods. Red is a passionate color that reminds buyers of high-energy youthfulness. It commonly appears in soda and fast-food logos.

3. Be Smart with Display Placement

While 37% of consumers buy online, they may still visit a store to pick up their orders. By picking up their online purchases in-store, they save on shipping costs and get their products sooner. Make use of this convenience by encouraging stores to use the online sales pickup location for a retail display of your products. Placing retail clip strips at this site with mobile pay can entice online shoppers to make impulse, in-store purchases.

To optimize the performance of such displays, consider your product line and consumer shopping habits. If you sell multipack or variety pack snacks or cheaper options that cost no more than $2, you may get better performance from the displays. The former appeals to those looking for variety or to satiate multiple tastes in the household. The latter option appeals to customers pinched by inflation who still want to snack.

Another way to intelligently use display placement is to request the store place the display with accessories or related products next to the products on the shelf. For example, next to remote controls or flashlights, retail displays of batteries will increase sales. Similarly, if you sell meal kits that require adding meat, request a display next to fresh meats. This type of placement can inspire shoppers in their search for dinner while raising sales of your meal kits.

4. Use Active Images That Show the Product in Use

When using retail clip strips for your product, don’t forget to include eye-catching images. Integrate visuals that show your products in use. These active images will draw the eye toward the display and encourage shoppers to grab one of your products from the clip.

5. Integrate Logos into the Product Displays

Integrate the product logo into retail clip strips, shelf displays, and other setups. When you use your product logo on your packaging and all your retail displays, you build a connection in the minds of shoppers between your goods and the logo. If you create a positive correlation through consumer brand loyalty, you can use the logo in future advertisements. For example, when you introduce a new product with your existing logo, consumers will instantly recognize the product as a line of goods they already know and trust.

Your logo can also drive product recognition when you have retail displays in other locations around the store. For example, if you sell meal kits and have them displayed in the fresh meat area, your logo on the merchandising strips can encourage brand-loyal customers to pick up the products in the new spot.

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